Resolution 446/2025 of the SECRETARIAT OF INDUSTRY AND TRADE of the MINISTRY OF ECONOMY, published in the Official Gazette on November 3, 2025, and effective as of December 3, repeals Resolution 12/2024 and establishes a new regulatory framework applicable to the advertising of offers of goods and services under Article 7 of Law 24.240 on Consumer Protection.
Below, we analyze the new Resolution and its differences from the repealed framework.
1. Advertising of Offers of Goods and Services
The new Resolution establishes that any advertisement that constitutes an offer under Article 7 of Law 24.240 on Consumer Protection must provide access to the following information:
- Territorial and temporal validity.
- Name, address, and tax identification number (CUIT) of the advertiser.
- Terms of sale and stock limitations, if applicable.
This information must be made available on a website or toll-free phone line, using the following phrase, as appropriate:
“FOR MORE INFORMATION OR APPLICABLE LIMITATIONS, VISIT WWW…” or “FOR MORE INFORMATION OR APPLICABLE LIMITATIONS, CALL 0800…”
The main change introduced by the new Resolution compared to its predecessor is that information regarding the temporal and territorial validity of the offer and the supplier’s data no longer needs to be included in the advertisement itself but rather on the website or toll-free phone line.
Similarly, the amount of information required in price advertisements has been reduced. As of the entry into force of Resolution 446/2025, only the final price and the price excluding national taxes must be included in the ad. However, information on the Total Financial Cost and the number and amount of installments must be provided through the website or toll-free line.
In exchange, the Resolution increases the size requirements for displaying the website or phone line information, standardizing the format across all advertising media (print, film, television, outdoor, etc.):
- In all media, the legend must occupy the full lower width of the advertisement and have a minimum height equal to 5% of the total height of the ad, using bold typeface at least 4 mm high.
- In audiovisual media, it must remain on screen for at least 5 seconds.
- In radio ads, it must be clear, audible, and without background music.
Although the purpose of the Resolution is to make advertising messages clearer and prevent information overload that could hinder understanding of key information and lead to poor purchasing decisions, consumers will now need to visit the website or make a phone call to obtain essential details about the offer—such as where and when it is valid—since this is no longer required to be expressly stated in the ad itself.
It is important to clarify that the obligation to include legally mandated warnings and notices established by national, provincial, or Buenos Aires City laws (such as the Argentine Food Code and the National Law on Alcoholism Prevention) remains in force, and providers must comply with the size and placement requirements set forth therein.
2. Advertising of Sales Promotions with Prize Giveaways
As with Resolution 12/2024, the new Resolution establishes that the information required under Article 3 of Resolution 961/2017 must be made available on a website or alternative communication channel, except for the phrase “No purchase necessary,” which must appear in the advertisement itself.
3. Tickets for Public Events
Suppliers that sell tickets for public shows, sports, or artistic events through resale platforms must include the phrase “THIS IS A TICKET RESALE SITE” on their websites or platforms.
4. Online Gaming and Betting
Resolution 446/2025 places special emphasis on the need to establish a national legal framework for the advertising of gaming and betting, which already exists in some provinces and jurisdictions.
The objective is to promote a responsible gaming environment and protect consumer health by warning about the risks associated with compulsive gambling.
To that end, all advertising of gaming and betting broadcast within the territory of the Argentine Republic must include the warning “COMPULSIVE GAMBLING IS HARMFUL TO YOUR HEALTH” and the legend “+18,” located at the bottom of the ad, spanning its full horizontal width and occupying at least 10% of its total height. The warning must remain visible for the entire duration of the ad.
The text must be bold, clearly legible, displayed horizontally, and in colors that provide strong contrast for easy visibility.
The Resolution also covers so-called “non-traditional advertising” (PNT). If a person refers to online gaming or betting, the warning and legend must remain visible throughout the entire duration of the mention or description of how to participate or access gaming or betting sites.
For radio advertisements, the warning and legend must be read aloud clearly, without background music, at the end of the announcement, and at a speed consistent with the main body of the ad—no faster.
Finally, to monitor compliance, a reporting channel is established through which information can be provided to the Enforcement Authority regarding individuals or influencers who, through social media or any other medium or platform, promote online gaming and betting sites without including the mandatory warning and/or in violation of fair commercial practice regulations.