Commercial loyalty. The treatment of sales promotions in the draft of the new law on commercial loyalty

We share with you the article written by our senior partner Marcelo E. Gallo, entitled “El tratamiento de las promociones de venta en el Anteproyecto de nueva Ley de Lealtadad Comercial”, published in, in which he explains the regulations under which draws, competitions, contests and other promotional mechanisms are currently carried out and makes proposals for their regulation in the draft of the new Commercial Loyalty Law.

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