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Marcelo E. Gallo
Advertising and Promotions
Fair Commercial Practices
Commercial loyalty. New regime DNU 274/2019. The treatment of sales promotions in the new Commercial Loyalty Regime
Advertising and Promotions
Commercial loyalty. New regime: Similarities and differences between the provisions of DNU 274/2019 and the repealed Law 22.802
Advertising and Promotions
Media & Entertaiment
Entertainment Law. Advertising and Mega Events: brief notes on the so-called Ambush Marketing
Advertising and Promotions
Commercial loyalty. The treatment of sales promotions in the draft of the new law on commercial loyalty
Advertising and Promotions
Error in the advertised price: Can the supplier refuse to make the offer?
Advertising and Promotions
Commercial loyalty. Legal requirements for advertising: amendments to Resolution 915/2017
Advertising and Promotions
Sales promotions with prizes distributed by chance: “Key legal issues”.
Advertising and Promotions
Trademarks, Trade names and Intellectual Property
Promotions and “misleading advertising”: A change in administrative criteria.
Advertising and Promotions
Cigarette advertising
Consumer Defense & Product Liability
Fair Commercial Practices
Advertising of alcoholic beverages in the Autonomous City of Buenos Aires
Advertising and Promotions
Promotions and the “obligation to purchase”: A misinterpretation by the courts
Advertising and Promotions
Fair Commercial Practices
Trademarks, Trade names and Intellectual Property
Comparative advertising: the “Pepsi Challenge”
Advertising and Promotions
Promotions and tax on raffles
Advertising and Promotions
The fear of freedom
Advertising and Promotions
Sales promotions with prizes: legal limitations for their realization
Fair Commercial Practices
Price cap increase
Advertising and Promotions
Fair Commercial Practices
The Gondola Shelving Bill, ¿a new burden?
Advertising and Promotions
Media & Entertaiment
Taxation
Fair commercial practices. Tax on prizes and draws and promotional lotteries
Consumer Defense & Product Liability
Fair Commercial Practices
Notes on the code of Ethics and Self-Regulation in advertising of the Advertising Self-Regulation Council (
CONARP)
Advertising and Promotions
Consumer Defense & Product Liability
Fair Commercial Practices
The Gondola shelving bill, a new burden?
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