Notes-on-the-code-of-ethics-and-self-regulation-in-advertising-of-the-advertising-selfregulation-council-CONARPDescarga
The author believes that advertising self-regulation is an appropriate system for preserving professional ethics and the practice of responsible advertising, in defence of freedom of commercial expression and consumer rights.
In this interesting work he introduces us to the provisions of the Code of Ethics and Advertising Self-regulation – written to specify the principles, values and rules of the ethical framework of the profession – and explains briefly the functioning of the Advertising Self-regulation Council (CONARP), constituted to ensure the faithful compliance with the Code.