The author analyses a “Nestlé POP” advertising campaign carried out in Argentina in 2015 in the light of the denigrating advertising regulations then in force. The article also talks about the new rules of unfair competition incorporated by the DNU 274/2019. The author concludes that the possibility of filing administrative complaints against denigrating advertising, now contemplated by the DNU, is valuable, as it reduces the legal cost of pursuing the cessation and punishment of unfair conduct.
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